Realists
Simplifying access to products
and resources for the Medtech sector
Website for a surgical training solutions company for the medical industry. The mission was to showcase its portfolio to its three largest customer segments in an efficient and visually explanatory manner.
Role
Web designer
Web developer
Year
2024
Timeline
2 months
Research
User Persona
Three users were identified who are current customers, to whom the company wants to provide its best service through the website.
This made it possible to segment the services into three areas
of access to solutions.
Design
Matching a new corporate identity
The layout design was developed following the style guidelines of the company's new corporate identity. The layout of the most important pages was prototyped and reviewed in Figma before being developed in the Elementor page builder. Communication with the company's creative director was essential during this stage.
key Results
User interaction to generate opportunities
The main objectives of the new website were to improve loading speed, user interactivity to generate leads, and align the UI with the company's new identity. These objectives were achieved at the time of evaluation.