How can young artists stand out in the art scene?

Meta Magazine helps connect artists internationally and keep them up to date with recent cultural publications to provide them with content for their social media platforms.

PLATFORM

Webzine

WORK DONE

Research, Emphathy map, User Persona, Competitive analysis, User Interface, Prototype, User testing

TIME FRAME

1 week

OVERVIEW

The challenge was to create a responsive online platform for a magazine, that is tailored to one specific magazine reader's needs and goals.

Research

USER PERSONA

Our user persona named Paula is an avid reader, and seeker of good content to share on her social media. She aspires to make a name for herself in the art scene, showcasing her work and connecting with other artists around the world.

JOBS TO BE DONE

After knowing the user's needs, we were able to establish the sentence that summarizes the most important points.

FEATURES

To solve the problem, we established the features that the product should include.

VISUAL COMPETITIVE ANALISYS

We analyzed characteristics and brand attributes of the 4 magazines that Paula reads, Vice, Repeller, Dazed and I-D, to define the 5 brand attributes that our magazine would have - confident, progressive, unconventional, trendy, and social-.

STYLE TILE

Having the brand attributes of Meta Magazine defined, we created three mood boards that would represent them, and we voted on them through a survey, this led us to create the style of our magazine, summarized in the Style tile.

Define and Prototyping

USER FLOW

After the tone of our website was clear, we could start working on what aspects and functionalities we wanted in our site based on what we defined before and with that set up the user flow.

FIRST PROTOTYPE

The first step to this part of the process was to create a lo-fi sketch of the defined ideas we were working on, this was the base to define the mid-fi prototype that we tested before to continue with the Hi-fi.

FINAL USER FLOW -HI FI PROTOTYPE

We present the final user flow with Hi-fi screens. In this way we could communicate clearly to the stakeholders what was necessary to implement and to show the small interactions during the process.

Key learnings 

Concerning the project itself is critical to consider image selection to maintain concept unity, as images are a part of the content, which is the most important aspect of this type of website, and above all, keep the structure simple to maintain good readability and permanence on the site. And testing if is possible in all the processes.

valsolari@gmail.com